A digital marketing agency for private schools that delivers:
We provide outsourced communications and private school marketing support for private, Catholic, and Christian schools in Maryland and the DC Metro area. From parent newsletters and website updates to development communications, admissions content, and digital campaigns, we help your team stay focused on the work only they can do.
​
With clear communication and strategic marketing for private schools, your community stays confident, connected, and growing. Our tailored approach blends storytelling, messaging, and digital marketing for private schools into a cohesive system that strengthens trust and drives enrollment.​
​
Digital and print marketing: Supporting schools across Baltimore, Howard County, Anne Arundel County, and the Archdioceses of Baltimore & Washington.
Digital marketing only: Anywhere in the U.S.
The Problems We Solve
Most private and Catholic schools rely on a single communications or marketing staff member—someone juggling weekly newsletters, website changes, social updates, parent alerts, and urgent development needs.
​
When that person is overwhelmed or leaves the role:​​​​
-
Communication slows
-
Parent satisfaction declines
-
Admissions messaging becomes inconsistent
-
Fundraising loses momentum
​​​​When communication breaks down, families notice—and confidence shifts.
Our solution
We serve as your outsourced communications partner, your go-to digital marketing agency for private schools. We're responsive, reliable, and built specifically for K–12 private and Catholic schools. We step in quickly and seamlessly to provide the consistency every school depends on.​
What We Do For Your School
YPM Studio delivers comprehensive school communications support and high-impact private school marketing strategies for schools across Maryland and Washington, DC (and digitally to anywhere in the US!)
​
We combine content creation, messaging strategy, modern graphic design, and day-to-day execution to keep your communications clear, consistent, and aligned.
​
All for less than hiring a full-time communications employee.
Proven Results
300+
parent communications delivered
95%
parent participation in development campaigns
100+
Development social posts
3+
year partnership
50+
website updates
95%
increase in total volume of gifts over 4 years
Clear, consistent communication keeps parents engaged, strengthens relationships, and supports enrollment and fundraising goals.
The Cost Advantage
Hiring a full-time communications employee often costs $45,000–$60,000+ with benefits.
Our Retainer Delivers
-
Senior-level communications strategy
-
Daily copywriting, updates, and execution
-
Immediate onboarding
-
No turnover risk
-
Dedicated project management
-
A broader skill set than one hire
-
Deep digital marketing expertise
Enjoy the benefits of a senior level marketing and communications hire. All at a fraction of the cost.
Service Area
YPM Studio proudly provides communications and private school marketing support for:
Maryland Regions
-
Baltimore City
-
Baltimore County
-
Howard County
-
Anne Arundel County
-
Harford County
-
Montgomery County
Catholic School Networks
-
Archdiocese of Baltimore
-
Archdiocese of Washington
​
Will partner digitally with schools across the US.
Our Retainer Options
Most partner schools work with us on a monthly retainer structure designed to fit their seasonal events and yearly communication needs.
Tier 1:
Lite
Small School
Support
Perfect for churches, parishes, or smaller private schools that need church bulletins, monthly parent newsletters, light website updates, and strategic guidance for admissions and development teams.
​
Typical deliverables include:
​
-
2–3 parent/community communications a month
-
5–8 website updates a month
-
1–2 development or admissions communications a month
-
Email writing, sequencing, strategy, list management, and deployment support
-
Monthly strategy check-in​
Recommended
Tier 2:
Standard
Growing School
Partner
Designed for schools with one comms person or rising enrollment and philanthropy pressure. From Giving Tuesday and Alumni Weekends to Open Houses and Gala Ticket Sales, we can design a private school marketing plan tailored to your needs.
​
Typical deliverables include:
-
Weekly parent newsletter
-
Website updates + SEO (8–15/mo)
-
Development campaign marketing plans
-
Admissions marketing support
-
Social media support
-
Monthly reporting
Tier 3:
Full Service
Outsourced Communications Support
For schools that want the function of a full-time comms hire at a predictable cost.
​
Typical deliverables include:
​
-
Weekly parent newsletter
-
All additional hoc parent email communication
-
Website management + SEO
-
Full development campaign messaging
-
Admissions content strategy
-
Social media support
-
Multi-team coordination
-
Monthly reporting
-
Quarterly data dashboards & ROI reports
A la carte
Optional Add-on Services
Available with any tier or as project-based services
These services help enhance your communications further — especially during high-demand seasons such as admissions pushes, fundraising campaigns, or end-of-year events.
​
Typical deliverables include:
​
-
Video production + editing
-
Branding + campaign visuals
-
Event collateral + messaging​
-
Mascots, logos, and other graphic design work
-
Multi-platform social media support
Every school’s needs are different. Pricing is tailored based on the number of communication needs, the breadth of marketing expertise required, and existing staff capacity. Most schools invest less than a full-time communications hire.
​
​Want help determining which tier fits your school?
​
​
Frequently Asked Questions
Do you replace a communications staff member or support them?
We support schools in both scenarios. Some partner schools use us as their full communications department; others have an internal staff member and rely on us for additional capacity during busy seasons, transitions, or major campaigns.
Do you work with schools outside Maryland and the DC Metro area?
Yes. While many partner schools are local to Maryland and DC, we support private, Catholic, and Christian schools across the U.S. through virtual communications, campaigns, and website management.
How quickly can you start?
We can typically begin within 1–2 weeks, depending on the level of support needed. Many schools choose to start during transitions, campaign seasons, or right before the new school year.
Can we begin mid-year?
Absolutely. Schools often reach out mid-year due to turnover, increased workload, or new communications priorities. We can step in quickly and adapt to your existing systems.
Do you offer project-based work, or only retainers?
Both. Retainers offer the most consistent support, but we also partner with schools on specific projects such as branding refreshes, admissions materials, event collateral, fundraising campaigns, and website updates.
How do we know which tier is right for our school?
Tiers are based on communication volume, staff capacity, and expertise required. During a consultation, we’ll review your communications needs and recommend the tier that aligns with your school’s goals and workflow.
Do we need to sign a long-term contract?
Retainers are offered in flexible terms and can be adjusted based on school needs. Many schools choose to partner with us year-round for consistency, but seasonal or shorter engagements are also available.
Can you help with development and fundraising communications?
Yes. We support development teams with campaign messaging, donor communications, participation pushes, Giving Tuesday, spring fundraisers, and social content.
Do you also support admissions teams?
We do. We assist with admissions email sequences, inquiry follow-ups, event promotion, open-house communications, and content for websites or social platforms.
Do you provide social media posting or management?
Yes. Light social support is included in some tiers, and more robust social media support is available as an add-on service.
Do you support schools with small budgets or limited staff?
Yes. We partner with schools of all sizes. Smaller schools often choose lighter support tiers or project-based work, while larger schools opt for ongoing full-service communications partnerships.
What makes YPM Studio different from a general marketing agency?
We specialize in school communications — not generic marketing. We understand the needs of principals, development directors, and admissions teams, and our offerings directly address parent communication, enrollment messaging, and fundraising support.