Hey There
We are Make Your Path Marketing. We’re Baltimore natives, with roots at Notre Dame of Maryland University, Towson University, and Concordia Prep. As new parents with strong Christian values, we understand the value of a private, K-12 Christian or Catholic education in the Baltimore area.
We understand your needs. And we have a heart for your mission, cause, and purpose. Let us help you grow so you can focus on making your impact.
Our Team.
We deliver clear communication for schools that lead with mission.
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Make Your Path Marketing is a Maryland-based digital marketing agency for private schools that is family-run, locally led, and serves private, Catholic, and Christian schools across Maryland and Washington, D.C. It's owned by seasoned communications and marketing professionals with over a decade of experience successfully supporting schools, nonprofits, education organizations, and mission-driven institutions.
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We help schools communicate clearly, market confidently, and stay connected with the families they serve — all through reliable, strategic, day-to-day support.
Our Mission.
To strengthen school communities through clear, consistent communication.
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Schools thrive when messaging is accurate, timely, and aligned with their mission. We provide the communications and marketing for private schools that keeps families informed, supports enrollment and development, and reflects the heart of your school.
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Every school deserves:
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Clear, trustworthy communication
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A strong digital presence
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Accurate, up-to-date content
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Parent newsletters that build confidence
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Private school marketing strategies that support enrollment and giving
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Our work helps school teams stay focused on their calling — while we handle the communication that keeps the community connected.
Why Schools Choose Make Your Path Marketing
Experience, clarity, and a partnership you can count on.
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We have over 14 years in professional communications services for educational institutions like Johns Hopkins University, Pearson Virtual Schools, Concordia Prep, and the School of the Cathedral of Mary Our Queen. We led national digital marketing efforts for B2B and B2C businesses like Aerotek and SaaS tech startups. We know how to follow the Archdiocese of Baltimore guidelines, and we look forward to bringing the latest marketing communications strategies to your school to support your efforts, and get you desired results.
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Schools choose us because we understand what’s at stake: every message shapes how families feel, how confidently they engage, and how connected they remain to your mission. We bring senior-level expertise, a deep understanding of private and faith-based school culture, and a commitment to long-term partnership.
We support schools with communications, enrollment storytelling, and development outreach that strengthens trust and moves your mission forward.
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Whether you’re growing enrollment, strengthening giving, or simply trying to keep up with the day-to-day communication demands, you deserve a partner who understands schools and delivers consistently.
Expert-led digital marketing, without extra staffing
Schools rely on us because communication isn’t just about sending messages — it’s about building trust, strengthening community, and keeping families connected.
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Most schools don’t need a full agency — they need a reliable partner who can manage:
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Parent newsletters
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Website updates
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Admissions and enrollment content
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Development and fundraising communications
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Digital visibility and content
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Ongoing support for digital marketing for private schools
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We take on the work that keeps communication running smoothly, so your team can stay focused on the work only they can do.
Proven enrollment and development experience
We understand how communications, admissions, and development work together. Our support strengthens:
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admissions messaging
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enrollment storytelling
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donor communications
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annual fund campaigns
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event promotion
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parent engagement
…so your school stays aligned across audience touchpoints.
Rooted in Maryland and Washington, D.C.
Your community is unique — and your communication should reflect it. We proudly serve schools across:
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Baltimore City
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Baltimore County
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Howard County
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Anne Arundel County
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Washington, D.C.
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The Archdiocese of Baltimore
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The Archdiocese of Washington
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Not local? That's okay! We'd love to talk about our digital marketing services available to the entire US!
About
Meet Marilyn Ehm, Founder + Lead Strategist
Marilyn is a communications strategist and marketing leader with 14+ years of experience helping mission-driven organizations communicate clearly and confidently. She has shaped narratives for global brands, universities, SaaS companies, and educational institutions, bringing a unique blend of editorial expertise, storytelling skill, and strategic clarity to every school partnership.
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Her work spans:
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Brand messaging + design
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Editorial systems
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Content strategy
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SEO
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AI prompting, LLM tools and AI-driven search discovery
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Multi-channel communication
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Admissions and development storytelling
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School community engagement
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Social media
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Digital advertising
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Marilyn’s passion is helping schools share their mission, strengthen trust with families, and communicate with the clarity every community deserves.
