A FREE RESOURCE FROM YPM STUDIO

Your Whole Year of School Marketing, On One Page

A fill-in template plus a completed example plan, built for private, Catholic, Christian, charter, and independent schools. Free, and no marketing degree required.

What's Inside the Template

Five pages. A blank one-page plan you can print and fill in by hand, a completed sample plan for a K-12 school, and a 30-minute quickstart so you know exactly where to begin.

Most schools do not have a marketing plan. They have habits: a postcard in January, a Facebook post when enrollment dips, an open house promoted the week before. This template connects those pieces so the effort compounds instead of scattering.

Get the kit

Six sections take you from where you stand today to the three numbers you will check every month:

Where We Stand. Your enrollment trend, inquiry count, and where new families actually come from.
This Year's Goal. One specific, dated, measurable target instead of a wish.
Families We Serve. Your primary and secondary audiences, and where they look first.

Our Message. Why families choose you, backed by three proof points.
Channels and Rhythm. Three or four channels with a real cadence, and permission to skip the rest.
Budget and Scoreboard. What you will spend and the three numbers you will actually track.

Written by the team behind results like these:

The School of the Cathedral of Mary Our Queen, Baltimore, MD.

Read the full case study.

Frequently Asked Questions

Is it really free?

Yes. No credit card, no trial, no catch. We would rather be genuinely useful to 500 school leaders than gate our best ideas, and the schools that want more help know where to find us.

Will this work for a Catholic, Christian or charter school?

It was built for you. The framework works across parish, diocesan, Christian, charter, and independent schools, and the completed example uses a small K-8 with a modest budget rather than a well-funded prep school.

What if I have never written a marketing plan before?

Then this is the right place to start. Page 4 shows the same one-page plan filled in for a sample school, so you are never staring at a blank box wondering what a goal is supposed to look like. Most people finish in about 30 minutes.

What happens after I sign up?

You get an instant download link, plus a copy by email so you can find it later. After that, one newsletter a month for school leaders. Unsubscribe anytime.