What Is Social Media Marketing for Private Schools? Social media marketing for private schools is the practice of using platforms like Facebook, Instagram, YouTube, and sometimes TikTok to support enrollment, strengthen retention, drive fundraising , and build community around your school’s mission and culture. It goes well beyond posting a photo on the school’s Facebook page once a week. Effective social media for schools is a coordinated effort that connects your content to

Fundraising marketing  is the practice of using communications, storytelling, and digital channels to build awareness, engagement, and trust so that when you ask for a gift (aka a donation), people are ready and inspired to say yes. The landscape has shifted. Donors and parents are online, distracted, and evaluating your organization based on how clearly and consistently you communicate. They expect:   Transparency Specificity about impact And a reason to care before they giv

If you’re a principal, enrollment director, or the one person handling marketing at your school, you already know the pressure to hit enrollment numbers with limited time and budget. Here’s the reality: most families now start their school search on Google, not at your front door.  A National School Choice Awareness Foundation survey  found that over 60% of U.S. parents considered a different school for their child last year—and they’re increasingly open to private and faith-

Jump Ahead: Build a Strategic Foundation Before Tactics Turn Your Website Into Your Best Admissions Tool SEO Basics So Parents Can Actually Find You Answer-Engine Optimization (AEO) and GEO for Private Schools Social Media Marketing for Private Schools That Parents Actually Notice Parent Communications as a Core Marketing Strategy Turn Your Parent Newsletter Into a Growth Channel Events, Open Houses, and Virtual Experiences Common Mistakes in Private School Marketing (and How