What Is Social Media Marketing for Private Schools? Social media marketing for private schools is the practice of using platforms like Facebook, Instagram, YouTube, and sometimes TikTok to support enrollment, strengthen retention, drive fundraising , and build community around your school’s mission and culture. It goes well beyond posting a photo on the school’s Facebook page once a week. Effective social media for schools is a coordinated effort that connects your content to

Fundraising marketing  is the practice of using communications, storytelling, and digital channels to build awareness, engagement, and trust so that when you ask for a gift (aka a donation), people are ready and inspired to say yes. The landscape has shifted. Donors and parents are online, distracted, and evaluating your organization based on how clearly and consistently you communicate. They expect:   Transparency Specificity about impact And a reason to care before they giv

A side-by-side look at the top digital marketing agencies serving private and independent schools in 2026, plus what to look for, what to avoid, and how to choose the right fit for your enrollment and advancement goals.

If you’re a principal, enrollment director, or the one person handling marketing at your school, you already know the pressure to hit enrollment numbers with limited time and budget. Here’s the reality: most families now start their school search on Google, not at your front door.  A National School Choice Awareness Foundation survey  found that over 60% of U.S. parents considered a different school for their child last year—and they’re increasingly open to private and faith-